Reform of Nike Air Max 2012 Is Not Equal to End of Its Popularity

Loved by so many people, Nike shoes have become the most popular sports shoes. Some brands may have got the best title in certain areas, but in comparison with them, Nike has achieved the highest honor, and this is unparalleled. Nike Company which is supposed to be the most famous one around the world has never stopped its advancing steps. from 1960s to 2010s, Nike products have been endowed with many improvements. types of Nike shoes and the technology inside these shoes have been improved a lot from the releasing of the first Nike Air shoes to the present famous Nike free shoes.
In the entire world, either the young or the old, all show great love to Nike shoes, and all expect to buy them. In addition, in order to gain more fame for its shoes; lots of spokespersons have been cooperated with Nike Company. Between Jordan times and Kobe's in NBA, more than ten players of the basketball area have been invited to endorse Nike shoes. Among these players, some has also got their unique Nike shoes. C Lo who is seen as a world widely famous football player has been invited to be the spokesman of Nike shoes in football area till 2010. Yet for Nike, this is not the end. Later it releases other kinds of shoes, such as Nike golf whose spokesperson is the most popular golf star Woods, Nike trainers, Nike running and so forth. In nearly all kinds of sports fields, you can find Nike shoes.
Nike's spirit pushes Nike Company forward. Nike's new series have adopted the high technology in Nike self-lacing shoes as the focus one. These Nike self-lacing shoes can treated as the improved version of Nike Air Max shoes which are the most famous ones among all Nike shoes in the whole world. In this way, the status of Nike Air Max seems to be faded by this reformation. Nowadays, the most famous basketball shoes have proved to be Nike Zoom Kobe ones. And these shoes are favored by many basketball fans. Nike Air Max will be likely to disappear from Nike Company if it doesn't make any improvements.
However, this rumor is soon eliminated because of appearance of Jordan. Jordan who inherits lots of talents from his father is used to wear Nike Air Jordan shoes in college. In this way, Nike Air Max also becomes choice for many students there. Then the basketball team in the college deices to cooperate with Nike instead of Adidas because of the excellent performance of little Jordan in basketball games. Then one inference can be got here, i.e., around the whole world, Nike Jordan shoes are still the most famous basketball ones, and this is also because of their advanced soles, making the wearers extremely comfortable. the policy of Nike Company has shown that this reform of Nike Air Max is only a kind of reuse of shoes but not the over of its basketball function.

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